My First Steps in the Professional World: A Spectrum of Experiences.
Immerse yourself in my world, where a passion for music and communication intertwines. From my humble beginnings as an amateur DJ at the age of 16 to becoming a qualified social communicator, I have traversed a fascinating sonic journey.In my youth, I dazzled with my presence on the airwaves of an FM radio station, skillfully navigating between music and commercials, nurturing my love for the American Top 40. My roots in progressive rock expanded over the years, encompassing all subgenres up to metal and beyond... Although my dream of studying sound engineering did not materialise in my homeland, I forged my path as a sound technician in the live music scene. At 29, I began my training as a social communicator, but I already had an extensive professional background. My career in radio spanned a decade, from the vibrant rhythm of the Top 40 to the nostalgia of the classics. I rose from operator to Production Director, where I discovered my passion for creative advertising, inadvertently becoming an accomplished copywriter, producer, and sound technician. This picture is more than a retrospective; it is the symphony of my life, where music and communication converge in a captivating narrative. Welcome to my creative and sonic universe!
From touring with a rock band to managing sound and lighting systems for national events, my experience led me to work with artists of all genres. Between 1994 and 2000, while pursuing my university studies, I played key roles at Sony Music Entertainment as Manager and Artist & Repertoire, solidifying my connection with the music industry.
This picture is more than a retrospective; it is the symphony of my life, where music and communication converge in a captivating narrative. Welcome to my creative and technological universe.
Join me on a journey through time, where the notes of my life intertwine in a unique symphony. Between 1995 and 2000, while working at Sony Music and forging my path as a communicator, together with three passionate musician partners, we brought Cactus Pub to life. This live music club underwent three transformations, from its cosy beginnings for 150 people to its monumental version with a capacity of 2,500 attendees. From the stage, I not only managed the sound but also immersed myself as a singer in the resident band, exploring rock and Argentine classics.
My journey in cultural journalism at El Deber newspaper and as a producer on the Decibeles television programme consolidated my musical knowledge while simultaneously managing the expansion of Cactus Pub. In 2000, my path took an unexpected turn when I was invited to serve at the Bahá'í World Centre in Israel, where I honed my sound engineering skills and led the renovation of systems for large-scale events.
The radical change continued in 2005, when I returned to Bolivia to found Yanderesa Comunicación, marking a new professional era. From directing audiovisual media at UTEPSA University to participating in the concert production company La Oreja, my career expanded into the creation and production of high-quality corporate events.
In 2015, I embarked on a new chapter with the creation of VENUE, an audio and visual engineering company that made its mark in auditoriums, shops, churches, and homes.
From Bolivia to Germany, where I have resided since 2022, my life has been a constant quest for new adventures and professional experiences.
Welcome to the harmony of my life, where every note and event merge into a unique melody that continues to resonate through time.
Branding - Brand Development
Stand out with our comprehensive branding services!
We craft your distinctive logo from scratch, reflecting your values and personality. Additionally, we provide you with a detailed brand usage manual to maintain a consistent image across all your communications.
Make your brand unforgettable and cohesive at every touchpoint with your customers. With our service, you'll shine in a competitive market.
Digital Marketing - Social Media
Maximize your online presence with our digital marketing services!
We create personalized and current strategies to boost your brand in the digital world. From social media management to effective advertising campaigns, we help you achieve your goals.
With our expert team, ensure you're always one step ahead in the digital realm. Stand out on social media and connect with your audience meaningfully. Make your brand shine in the online world with us!
Video and Graphic Design
Enhance your visual presence with our video editing and graphic design services!
We create stunning visual content that will captivate your audience. From professional video editing to creative graphic design, our expert team will turn your vision into reality.
Whether you need promotional videos, animations, or graphics for social media, we're here to make your brand stand out. Trust us to elevate your visual image and leave a lasting impression on your audience. Make your brand shine with our video editing and graphic design services!
Web Design and Development
Boost your online presence with our cutting-edge web design and development solutions! We create stunning, fully responsive websites that will captivate your audience from the first click. My expert team combines creative design and technical development to provide you with an exceptional web experience.
Trust us to take your online presence to the next level with our impactful and responsive web design and development service. Make your brand stand out on the web with us!
Event Production
Make your corporate and entertainment events stand out with our comprehensive production service!
We take care of all the technical and logistical aspects to ensure the success of your event. From initial planning to flawless execution, our expert team handles every detail to provide you with a memorable experience.
Whether you're organizing a corporate event, conference, live concert, or any other type of event, we handle stage management, lighting, sound, projection, and any other technical aspects necessary to make your event shine.
Trust us to create a stunning atmosphere that impresses your guests and leaves a lasting impression. With our event production service, your success is guaranteed!
Audiovisual Systems Design and Integration
Power up your spaces with our cutting-edge audiovisual systems design service!
We specialize in integrating professional audio technology and video systems for a wide range of environments, including auditoriums, meeting rooms, churches, shopping malls, restaurants, and bars. From initial planning to final implementation, our expert team handles every aspect to provide you with top-quality audiovisual solutions.
Whether you need surround sound systems, high-definition projection screens, or teleconferencing systems to connect with remote audiences, we're here to make your vision a reality. Our customer-centric approach ensures that each solution is tailored to your specific needs and budget.
Trust us to take your spaces to a new level of audiovisual experience. With our system design and integration service, your success is guaranteed!
More about me
Although my dream of studying sound engineering did not materialize in my homeland, I forged myself as a sound technician on the stage of live music. At 29, I began my training as a social communicator, already possessing extensive professional experience. My radio career spanned a decade, from the vibrant rhythm of the Top 40 to the nostalgia of classics. I rose from operator to Production Director, where I discovered my passion for advertising creativity, inadvertently becoming a seasoned Copywriter, producer, and sound technician. This narrative is more than a retrospective; it is the symphony of my life, where music and communication converge into a compelling tale. Welcome to my creative and sonic universe.
​
From touring with a rock band to directing sound and lighting systems for national events, my experience led me to work with artists of all genres. Between 1994 and 2000, alongside my university studies, I played key roles at Sony Music Entertainment as Manager and Artist and Repertoire, solidifying my connection with the music industry.
This narrative is more than a retrospective; it is the symphony of my life, where music and communication converge into a compelling tale. Welcome to my creative and technological universe.
​
Join me on a journey through time, where the notes of my life intertwine in a unique symphony. Between 1995 and 2000, while working at Sony Music and forging my path as a communicator, alongside three passionate musician partners, we brought Cactus Pub to life. This live music club underwent three transformations, from its cozy beginnings for 150 people to its monumental version accommodating 2,500 attendees. From the stage, I not only directed the sound but also immersed myself as a singer in the resident band, exploring rock classics and Argentinean tunes.
​
My journey in cultural journalism at El Deber newspaper and as a producer on the Decibeles television program solidified my musical knowledge, while simultaneously overseeing the expansion of Cactus Pub. In 2000, my path took an unexpected turn when I was invited to serve at the Baha'i World Center in Israel, where I honed my sound engineering skills and led the renovation of systems for massive events.
​
The radical change continued in 2005, when I returned to Bolivia to found Yanderesa Comunicación, marking a new professional era. From directing audiovisual media at UTEPSA University to participating in the concert production company La Oreja, my trajectory expanded into the creation and production of high-quality corporate events.
In 2015, I embarked on a new chapter with the creation of VENUE, an audio and visual engineering company that made its mark in auditoriums, stores, churches, and homes.
​
From Bolivia to Germany, where I currently reside since 2022, my life has been a constant quest for new adventures and professional experiences.
Welcome to the harmony of my life, where every note and event merge into a unique melody that continues to resonate through time.
Druckdienste
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Web-Design
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Markenentwicklung
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